Thursday, June 8, 2017

Kochava Launches Tool For Ad Networks

Sandpoint, Idaho-based Kochava, a developer of software to optimize media spend, has launched a new tool for fraud abatement on ad networks. According to Kochava, its Fraud Console software will be available to ad networks, to help them fight mobile ad fraud. Kochava said the first ad networks to use its tools are FeedMob, Taptica, and Yeahmobi.