Tuesday, July 15, 2008

Move Upgrades Analytics Tool

American Fork, Utah-based Move Networks, a provider of streaming media technology for online television, said Tuesday that it has upgraded its analytics and report tool. Move Networks said that Move Monetize provides media companies with intelligence on the reach and engagement of their Internet television audience. Among upgrades to the tool are better information on viewership, where viewers are dropping out, rewinding, or clicking through; and breakdowns on programs and episodes. Move's technology is being used by ABC, the CW, Discovery, ESPN, and Fox; the firm is venture backed by Benchmark Capital, Cisco Corp., Comcast Interactive Capital, Hummer Winblad Venture Partners, and Steamboat Ventures.