Wednesday, September 26, 2018

Sovrn Debuts New Program To Accelerate Cash Flow For Publishers

Boulder-based online advertising network operator Sovrn says it is looking to help its publishers accelerate their cash flow, with a new program it calls its Discounting Program. According to Sovrn, the new program allows publishers to receive payments for their ads in as little as 3 days, in return for a small fee. The new program tackles a well known problem for companies which rely on online ads, where payments can take as long as 120 days, causing major cash flow challenges for firms. Sovrn already pays its own publishers within 30 days, but the new program will make it even faster for payments, albeit at a discount.