Omniture In 2010 Winter Olympics Deal
Orem, Utah-based Omniture, which is now owned by Adobe, has been selected as part of a group to provide online marketing research and analytics for the 2010 Winter Olympics. According to measurement firm Arbitron, Omniture and comScore are working with NBC Sports, to provide cross-platform audience measurement for the Vancouver 2010 Olympic Winter Games. Financial impact of the deal was not disclosed.
posted on Monday, December 7, 2009
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