Friday, February 7, 2020

Ancestry Chops 6 Percent Of Staff As DNA Interest Wanes

Lehi, Utah-based Ancestry said this week that it has chopped 6 percent of its staff, or approximately 100 people, as a result of a slowdown in interest in DNA testing. The layoffs--and slowdown--come only a couple of years after Ancestry had been reporting record sales of its DNA tests. Ancestry said that, over the last 18 months, is has seen a "slowdown in consumer demand across the entire DNA category", saying that "most early adopters have entered the category". The firm said the cuts would be "in service to sharpening our focus and investment" on its Family History business and long-term opportunity with AncestryHealth.