Thursday, January 18, 2018

Marketron Acquired By New Private Equity Investor

Hailey, Idaho-based Marketron, which develops revenue management and audience engagement software for media companies, has been acquired by private equity investor Diversis Capital. Financial details of the acquisition were not announced. Marketron had been owned by another, private equity company, BlackRock Capital, which the companies said remains an inestor in the company. As part of the acquisition, Diversis Capital said it has appointed Michael Collins as the new CEO of Marketron. Collins was formerly CEo of Adelphic, and previously had been founder of Joule, WPP's global mobile advertising agency network. Outgoing Marketron CEO Jeff Haley remains on the board.