Wednesday, October 8, 2014

Datalogix Ties With comScore

Denver-based Datalogix, the startup led by Eric Roza which develops online advertising attribution software, has inked a major strategic partnership, with online measurement firm comScore. According to the two companies, they are in a strategic partnership where comScore's U.S> clients can supplement their analytics with offline sales measurement from Datalogix. The two said the deal will allow brand advertisers to measure their offline sales from online ad campaigns. Financial details of the deal were not disclosed. Datalogix is venture backed by Wellington Management Company and Institutional Venture Partners (IVP),