Thursday, April 25, 2013

Datalogix Finds $25M For Advertising Analytics

Westminster, Colorado-based DataLogix, which helps marketers, advertisers, and others understand the performance of their advertising across different digital channels, has raised $25M in a Series B funding. The firm said the funding was led by Institutional Venture Partners, and also included General Catalyst, Sequel Venture Partners and Costanoa Venture Capital.

As part of the funding, Datalogix said that Sandy Miller and Paul Ostling have joined the company's board of directors. Miller is a General Partner at IVP; Ostling is the former Global COO of Ernst & Young.

DataLogix said the new funds will go towards scaling its technology platform, geographic expansion, and other growth efforts. DataLogic offers up analytics for the display, mobile, video, social and search channels.

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