Wednesday, July 17, 2013

Intermap Targets Advertising Buyers

Denver-based mapping technology provider Intermap is targeting creative agencies and media buyers with a new product today, a software-as-a-service product called AdPro Media Buyer. Intermap said its upgraded software lets creative agencies and media buyers evaluate the potential of locations such as static billboards, digital billboards, posters, city walls, bus shelters, urban furniture, shopping malls, retail locations, sports arenas, concert venues, and street corners. Intermap is aiming at the "out of home" (OOH) ad market with the software. Pricing on the new software was not announced. Intermap is headed by Todd Oseth.