Friday, May 24, 2013

Ancestry.com Renews With TLC's Who Do You Think You Are?

Provo, Utah-based online family history and genealogy service < a href="http://www.ancestry.com">Ancestry.com said this week that it will be the integrated sponsor of the upcoming season of "Who Do You Think You Are?", the TLC series which follows celebrities through their exploration of their family roots. According to Ancestry.com, it will be providing the family history research on each of the featuerd celebrities, which is used to build out each episode of the show. The deal also includes a deep integration of Ancestry.com's service into both the show and online website, letting users sign up for a free trial and conduct searches directly from the show's website. Financial details of the sponsorship deal were not announced.