Monday, October 31, 2011

Lijit Enhances Notifications, Stats

Boulder-based Lijit, the online blog widget and advertising firm which was recently acquired by Federated Media, has updated its product--saying it is "still cranking out" new software updates and features during the acquisition. Among the new updates announced by the company were a new notification system for publishers, better audience data and statistics for users, and the expansion of its infrastructure in four cities in the U.S. and one in Western Europe, to better handle its growth. Lijit's products are used by online publishers to enable advertising on their sites.