Friday, June 11, 2010

Lijit Expands Ad Stats In Latest Release

Boulder-based Lijit, the online web search widget tool developer backed by Foundry Group, Boulder Ventures, and High Country Venture, released the latest version of its software Thursday, saying it had expanded the ad statistics features of its tool. According to Lijit, with the firm's first major release this summer, it "greatly expanded" ad stats available to users in the software. The firm also said it has partnered with Viglink to help publishers monetize any affiliate links on publisher web sites.