Wednesday, October 29, 2008

iCrossing Names Former Harvard Staffer to Board

Digital marketing firm iCrossing reported Tuesday that Jeffrey F. Rayport has joined its board of directors. The Scottsdale, Ariz.-based company described Rayport as a published authority on information-intensive industries such as retail, financial services and media and entertainment. His published works include "Best Face Forward: Why Companies Must Improve Their Service Interfaces with Customers." iCrossing said Rayport is the chairman and founder of Marketplace LLC, the Monitor Group's strategic advisory and research arm. Previously, iCrossing noted, Rayport served on the faculty at the Harvard Business School.