Thursday, July 10, 2008

Omniture Adds GameFly.com

Orem, Utah-based Omniture has chalked up another customer of its analytics tools, saying today that GameFly.com has selected the firm's Test & Target software for its web site. According to Omniture, GameFly.com will use its product to improve user experience on GameFly's video game rental site, along with its online marketing campaigns. Financial impact of the deal was not disclosed. Omniture's Test & Target products are used for A/B testing of different web pages for conversion rates and effectiveness.