Wednesday, August 15, 2007

Helius Lands South African Apple Distributor

Helius Inc., a provider of video-over-Internet technologies, revealed Tuesday that it has expanded its digital signage business into southern Africa thanks to a newly inked strategic reseller agreement with The Core Computer Business Ltd. Core, Helius explained, is Apple Inc.’s key distributor for the region. The South African company carries Apple’s exclusive marketing and distribution rights for South Africa, Botswana, Lesotho, Malawi, Namibia, Swaziland, Zambia and Zimbabwe. Digital signage is a form of out-of-home advertising that is displayed on electronic screens rather than conventional means, such as a billboard. Helius is headquartered in Lindon, Utah.