SpotXchange Adopts Cost Per View Ad Format
Denver-based SpotXchange, the online video advertising network run by Michael Shehan, said today that it is supporting new, cost-per-view advertising. SpotXchange said that cost-per-view ads allows advertisers to only be charged if a user decides to watch an entire video ad. The ad unit is just one of several offered by the firm, which is venture backed by H.I.G. Capital.
posted on Wednesday, July 6, 2011
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