mediaFORGE Looks To Hone Online Ad Performance
Salt Lake City-based mediaFORGE is looking to help hone the performance of online advertising, the firm said Tuesday, with a new online advertising platform. According to mediaFORGE, it has created a new, retargeting service for advertisers, which only charges advertisers when customers actually engage with an ad--such as mousing over an ad, interacting with the ad, or making a purchase. Pricing and other details on the new service were not announced. The firm is headed by Tony Zito, and backed by Gazelle Investments and Prospector Equity Capital.
posted on Tuesday, February 16, 2010
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