Thursday, May 17, 2018

Tracking First Takes $4M In Funding

Provo, Utah-based Tracking First>, a new startup focused on enterprise tracking of digital marketing campaigns, has raised $4M in a funding round, the company said this week. The funding was led by Silverton Partners, and also included Kickstart Seed Fund. TrackingFirst said it has appointed Verl Allen, a veteran of Adobe and Omniture, as CEO of the company. Tracking First was co-founded by Craig Scribner and John Boyd in 2012. More information »