Tuesday, April 17, 2018

Threadline Digital Takes Aim At Content Marketing

A new, Denver-based startup, Threadline Digital said this morning that it has launched a new content marketing measuring product, aimed at helping marketers understand the impact of their digital content. The company, founded by Adam Rossow, Gary Zucker and Jonathan Futa, says it combines market research and ad tech to help measure the emotional and attitudinal impact of content created by marketers.