Tuesday, January 30, 2018

GutCheck Rolls Out New Big Data Offering

Denver-based GutCheck, which provides market resarch services, has launched a new, big-data driven product, GutCheck Constellation, which the company says combines survey data with big data for its clients. The company said it uses billions of consumer profiles--combined with its survey day--which identifies best opportunities for market growth, helps clients more effectively tailor their messages to consumers, helps with targeting, and much more. Pricing on the new offering was not announced. GutCheck is led by CEO Matt Warta, and as previously raised funding from such investors as Piper Jaffray Merchant Banking, Icon Venture Partners, Grotech Ventures, Highway 12 Ventures, Village Ventures, and Crawley Ventures.