Wednesday, March 8, 2017

Pelion Backs Conversion Logic In $9M Funding

Salt Lake City-based venture investor Pelion Venture Partners is the lead investor in Conversion Logic, a developer of marketing analytics software. Conversion Logic said it raised $9M in a Series A, which was Pelion Venture Partners, and also included Rincon Venture Partners, Crosscut Ventures, Lerer Hippeau Ventures, Founder Collective, Revel Partners and TenOneTen. Conversion Logic has now raised $14.1M in total; Pelion's Ben Dahl was lead on the investment. More information »