Tuesday, April 30, 2013

Rakuten MediaForge Claims Growth

Japanese e-commerce giant Rakuten says that its acquisition of Salt Lake City-based MediaForge is paying off for the company, as the newly renamed Rakuten MediaForge has seen "double digit" growth for the second consecutive quarter since its acquisition. Rakuten MediaForge said it grew its client roster by 32 percent, as the interest in the company's online ad engagement and retargeting products continues to grow. Rakuten said it has seen a 79 percent growth in impressions, 104 percent growth in engagement, and 69 percent growth in clicks since the acquisition.