Wednesday, February 8, 2012

XYDO Shifts Strategy Towards Email Marketing

Park City-based XYDO, the startup headed by Eric Roach and Cameron Brain, said today that it has shifted its model to the B2B market. The company--which is venture backed by EPIC Ventures--originally was focused on social news, but says it is now focused on helping businesses supplement their marketing efforts with curated email newsletters. The white-labeled newsletter service helps companies create newsletter with interesting content culled from the Internet and social networks. XYDO said that so far, the Utah Jazz, Lendio.com, Interbank FX, Doba.com, Zions Direct, BYU Athletics, Sorenson Molecular Genealogy Foundation, Gossamer Gear, and Axl's Closet are among the firms using the new email content marketing product.