Thursday, July 30, 2009

Omniture Expands Win At Carnival Cruise Lines

Orem, Utah-based Omniture, a developer of web analytics software, reported this week that it has expanded its win at Carnival Cruise Lines. The firm said that Carnival is now using its Test&Target product, to better personalize and streamline its web site content. Financial details of the expanded win was not disclosed. Carnival has already been using Omniture's SiteCatalyst web analytics tool. Test&Target is an A/B testing tool used by web designers to test versions of content, layout, text, and other aspects of web pages to determine which ones are most effective.