Wednesday, February 18, 2009

Omniture Partners With Eloqua

Orem, Utah-based web analytics firm Omniture and Eloqua, a provider of marketing automation software, said Tuesday that the two companies are in a partnership. According to the two firms, they have put together a joint solution that ties Eloqua's Conversion Suite software and Omniture SiteCatalyst, allowing their customers to track and measure their online marketing programs. Financial details of the partnership were not released. The announcement came as Omniture goes into its customer conference, the Omniture Summit 2009, at the Salt Palace in Salt Lake City.