Tuesday, December 16, 2008

Omniture Targets iPhone

Orem, Utah-based web analytics provider Omniture is extending its reach into the iPhone market, saying Tuesday that it has launched a new product called App Measurement for iPhone. The firm said the new product will allow marketers and software developers to better understand how iPhone users are interacting with their iPhone applications. The firm said that general availability on the product will happen in January 2009. Pricing details were not released.