Thursday, July 17, 2008

Omniture Gets Win At Yahoo! Japan, TV Guide

Provo, Utah-based Omniture said this week that it has added two new customers of its web analytics products. The firm said that Yahoo! Japan will use the firm's analytics software for its Yahoo! Shopping sites, and separately, Omniture said that TV Guide Online Network, which is part of Macrovision, will use its SiteCatalyst tool to better understand its web visitors. Financial impact of the two deals was not announced. Omniture is a provider of software and services for analyzing web site visits, and for optimizing those web sites for visitors.