Monday, July 14, 2008

Omniture Adds StubHub

Orem, Utah-based Omniture announced today that StubHub, an operator of a ticket marketplace, is using the firm's Omniture Test & Target tool in conjunction with Responsys interact, an email marketing firm. Financial terms of the deal were not disclosed. Omniture said that the firm's solution is used to optimize content within email marketing delivered through Responsys. Omniture's tools are used for A/B testing and optimization of web pages; Responsys creates email and other direct marketing products.