Friday, February 22, 2008

Omniture Signs French Online Retailer

Orem, Utah-based web analytics provider Omniture said Thursday that the firm's web analytics products have been selected by French online retailer La Redoute. Financial impact of the deal was not disclosed. Omniture claimed that Le Redoute has seen an increase in conversions of up to 100 percent, as well as a rise in click through rates from using its products. Omniture's web analytics software is used by e-commerce and other web site operators to analyze web traffic and purchasing behavior.