Friday, April 13, 2007

Omniture Gets Win At WhitePages.com

Orem, Utah-based Omniture reported Friday that it has been selected by WhitePages.com, to optimize the firm's search engine marketing activities. Omniture said that WhitePages.com will use its SearchCenter product to manage its keyword advertising. Size of the deal was not disclosed. Search Engine Marketing (SEM) is the use of pay-per-click keyword ads on Google, Yahoo, and other web sites for attracting sales and visitors. WhitePages.com provides a number of sites used by people to find contact information.