Tuesday, December 19, 2006

Umbria Connects With Bloggers

Boulder, Colorado-based Umbria, a firm using blogs and user-generated content for market research, said Monday that it has released a new service to help connect companies to individual bloggers. The firm's new Umbria Connect service provides lists of individual bloggers writing about topics or themes of interest to marketers. The lists are available on a subscription basis, to help marketers connect with those individual bloggers.