Thursday, January 19, 2006

iTunes Use of Omniture Gets Scrutiny, Fix

Apple's latest release of its popular iTunes music download service has been receiving some scrutiny, due to its use of Orem-based Omniture's web analytics software. Apple's latest iTunes release, 6.02, has been attracting the attention of bloggers and others because of its use of Omniture's web analytics software. Apparently, the latest version of iTunes and its MiniStore song recommendation service sends data to Omniture's servers for use in the recommendation service. Users of the iTunes music service noticed after the release of the iTunes 6.02 service that information was being sent to 2o7.net, a domain owned by Omniture to collect user usage data for its web analytics services. In response, Apple released a new version of the iTunes software yesterday making the ministore information collection an option in the software.