Orbotix Builds Toward Sphero Launch
Boulder-based Orbotix, the TechStars firm which is developing robotic balls controlled by smartphone, looks to be building towards its launch, saying this week that it is developing a new online community focused on its Sphero robotic ball. The firm said it has tapped Pivotal Labs, a design firm which has offices in Boulder, and Boulder-based user interface and design firm Slice of Lime, to develop a "online Sphero world and community" ahead of the launch of the product. Pivotal's other clients have included Groupon and Twitter; Slice of Lime has designed sites for Etsy, DISH Network, as well as the sites for the Rocky Mountain Venture Capital Association and its Venture Capital In The Rockies events.
posted on Friday, July 29, 2011
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