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Denver Colorado-based NewsGator reported today that that it has scored two wins with magazine publishers. NewsGator said that Newsweek, and Macworld, have selected NewsGator's private label products to provide RSS aggregation services for their customers. Both magazines will use NewsGator's Hosted Solution to provide RSS feeds to their readers. Newsweek said that it would use RSS integration to increase the company's advertising inventory and strengthen its brand awareness; MacWorld said that it will use NewsGator to offer leading edge capabilities to its audience, citing the popularity of RSS due to Apple's integration of RSS into Safari last summer. MacWorld will also provide a private label version of NewsGator's RSS aggregator for the Mac, NetNewsWire.
posted on Tuesday, December 13, 2005

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