Zefr Taps Former Fox Networks Exec As President

Venice Beach-based Zefr, which provides contextual targeting software for brands advertising on YouTube, has named former Fox Networks executive Toby Byrne as the company's new President, the company said this morning. Byrne was previously President of Advertising Sales for Fox Networks Group, where he had been for nearly 21 years, according to Zefr. Zefr said Byre oversay national ad sales for FNG's various properties, including Fox Broadcasting Company, Fox Sports, FX Networks, and National Geographic Channel. Byrne previously also has worked at BBDO.