Monday, April 12, 2010
Yahoo Links With Producer Of The Office For Web Series
Online web portal Yahoo has inked a deal with Reveille, producer of The Office, Ugly Betty, The Biggest Loser, and other shows, for a new online series, the firms said today. According to Yahoo, the new original web series, Who Knew? will feature easy-to-digest commentaries on current events, highlighting unknown or out-of-the-ordinary facts and information. Financial details of the production deal were not disclosed. The new web series is being sponsored by Toyota Motor Sales USA. Yahoo and Reveille said the program is part of a broader, content production and distribution deal between the two firms. Reveille was also behind a series, Real Life Makeover, sponsored by Walmart, which ran on Yahoo's women's site.