Whisper Names Sales VP

Venice, California-based anonymous messaging app developer Whisper said Tuesday that it has named Shelby Huston Haro as the company's Vice President of Sales. Haro is from the entertainment industry, and has served at Maverik Digital, GetGlu, Penske Media Corp, along with Flixster, Rotten Tomatoes and Fandango. Whisper says that Haro will help the company with outreach to brands. Whisper is venture backed by Sequoia Capital, Lightspeed Venture Partners, CAA Ventures, Tencent, Shasta Ventures, Thrive Capital, and others. Whisper has recently been focusing on content of interest to women, along the lines of Red Book, Glamour, and Marie Clair, with highlights of such topics as 17 Reasons Hooking Up With An Ex Is A Bad Idea, Honest Advice On Why You Should Love Your Body, and Here Are 27 Real Reasons Why Relationships End.