VideoAmp Raises $2.2M For Video Advertising Platform

Santa Monica-based VideoAmp, which operates a programmatic video advertising platform, said this morning that it has raised $2.2M in a funding round, from Anthem Venture Partners, Simon Equity Partners, Third Wave Capital, Wavemaker Partners and ZenShin Capital. The startup--founded by 23-year-old Ross McCray--says it offers up inventory across desktop, mobile, tablet and television and real time reporting, which it says lets brands and advertisers buy, optimize, and measure video ads in a more efficient way. The company says it already has more than 20 engineers in its Los Angeles offices.