TrueCar Names Dealer Marketing Head

Santa Monica-based TrueCar is continuing to bolster its links to automotive dealers, as it looks to improve its relationship with the auto dealer industry, saying this morning that it has named Paul Edmonds as Senior Vice President of Dealer Marketing and Opeartions. Edmonds joins the company from Internet security firm RiskIQ, and previously spent around 15 years at and Trader Publishing Company. TrueCar said that Edmonds will help dealers across its network gain maximum value from the service. TrueCar has been in a big push this year to become more friendly to automotive dealers, many of whom have had a highly adversarial relationship with the company, due to its focus on price transparency and pricing competition.