The Virtual Reality's New VR Experience, Raising a Rukus, Debuts At IMAX

Los Angeles-based The Virtual Reality Company is rolling out its first, family-focused virtual reality (VR) experience tomorrow, called "Raising a Rukus", through a partnership with IMAX. According to The Virtual Reality Company, its new family-oriented VR experience will debut at the IMAX VR Centre in Los Angeles on May 19. "Raising a Rukus" is an animated, virtual reality experience focused on two twins who have found a dog with a "magical secret". The Virtual Reality Company's prior creations include The Martian VR experience. The new title was created by Academy Award winner Robert Stromberg, in conjunction with VRC. IMAX said it will be rolling out Raising a Rukus at is other IMAX VR centres set to open in New York City, the UK, and other locations worldwide in the coming months.