The Trade Desk Snags Marketing Chief From eBay

Ventura-based The Trade Desk, which develops an advertising technology platform, says it has appointed Mark Kirschner as its new Chief Marketing Officer. Kirschner was most recently CMO of eBay Enterprise, and also previousl y has been CMO of Rakuten. He also has served at Scholastic Internet Group, MTV, Paramount Interactive and NEC Technologies. Kirschner will be based out of The Trade Desk's New York offices. The Trade Desk recently filed for an IPO.