The Honest Company Raises Series E Funding

Los Angeles-based The Honest Company, the natural home products brand, said late Thursday that it has closed on a Series E financing round. Size of the round was not announced. The round was led by Fidelity Management & Research Company, along with others. Unconfirmed reports place the funding at $75M, at $19.60 per share, a significant decrease from the company's prior valuation of $45.75. According to Honest Co., it will use the funding to shift from e-commerce to become "omni-channel" and to support its global expansion plans. The Honest Co. said that Goldman Sachs & Co. LLC served as placement agent on the transaction. More information »