SheKnows Launches Parenting Website, AllParenting

Los Angeles-based SheKnows, the online women's publishing site owned by Atomic Online/Evolve Media Corp., said today that it has launched a new site, The new site is focused on parents, and specifically mothers, with content on family, home, style, pregnancy, prom, and other topics. As part of the new site, SheKnows said it has tapped fellow Los Angeles firm EQAL to include contributions from celebrities Tori Spelling, Alicia Silverstone, and Kendra Wilkinson, via EQAL's Celebrity Influencer Networks. The new site includes everything from text to video, along with social features that connect with Facebook or Twitter. The new site is being headed by executive editor Kristin Bustamante.