Wednesday, September 1, 2010
Rubicon Project: Q2 Advertising Grows
Los Angeles-based Rubicon Project, the online advertising firm which helps web publishers optimize their ad network revenues, reported this week on the latest online ad spending, saying that ad spending tracked at its customers grew 47 percent in the first half of the year. Rubicon, which has been issuing quarterly reports on ad trends, said that it believes that 2010 is "shaping up to be the strongest year yet" for online ad spending. The firm develops its report from tracking a group of twenty premium websites it manages through its REVV Marketplace. The firm attributed the strong growth to sporting events such as the NBA Finals, Stanley Cup, and World Cup, in addition to better recognition of the firm's marketplace. Rubicon is venture backed by Clearstone Venture Partners, Mayfield Fund, IDG Ventures and GE/NBC Universal's Peacock Equity Fund.