Rubicon Project Powers Glam Media

Santa Monica-based Rubicon Project, the online advertising exchange operator, is powering female content network Glam Media, Glam Media said Tuesday. Glam Media said it is using REVV Connect, Rubicon Project's real time advertising trading platform as part of an invite-only, premium ad marketplace. Financial impact of the deal were not disclosed. Rubicon's technology is used to help publishers gain the most revenue they can from Internet advertising impressions. Rubicon Project is headed by Frank Addante.