Rio SEO Raises New Funding, Takes Independent Path

San Diego-based Rio SEO, the local search software development arm of Covario, said Wednesday that it has raised a new round of funding to take the company independent. The new funding comes after the rest of Covario was sold to Dentsu Aegis Network. According to Rio SEO, it has raised additional funding from FTV Capital, Dubilier & Co., Voyager Capital, and Stratim Capital, to allow it to pursue further development and sales of its technology platform. Size and details of that investment were not disclosed. As part of the funding, Dema Zlotin, one of the original founders of Covario, has rejoined the company as its CEO. Rio SEO's software automates such things as ensuring a retailer's many locations are populated into local search services, helps with local search retargeting of ads, and more. More information »