Report: Amazon Launching New Game Studio In San Diego is launching a new game studio in San Diego, according to reports, in an effort being led by former Sony Online Entertainment chief John Smedley. The new studio apparently is looking to hire on many of the game developers who were at SOE. Smedley had been at Sony Online Entertainment for 20 years, up until July of 2015. The new arm of Amazon is apparently recruiting developers in Orange County, among other locations, to bolster the new game studio. Southern California is already home to Amazon Studios, the television, movie, and content development arm of Amazon, which operates out of Los Angeles.