Reflections on 2016: Joe Fernandez, Joymode

This holiday season, we are again sharing the reflections on 2016 from Southern California's technology ecosystem. Today's contribution is from Joe Fernandez, the co-founder and CEO of Joymode, a startup which is making it easier to rent, not buy, stuff to help create memories. You can see all of our holiday reflections here.

What's was biggest news from you or your‏ firm this year?

Joe Fernandez: For the first part of 2016, we purposefully stayed under the radar in private beta. It was exciting in October to tell the world about what we are building and and announce our funding. (Could link to SoCal Tech article here)

What's the biggest lesson you learned this year?

Joe Fernandez: What you gain in experience on your second startup, you lose in the power of not knowing how hard something is going to be.

What's your favorite technology gadget, device, or innovation you ran across this year?

Joe Fernandez: Somehow I made it all the way to 2016 without ever using a cotton candy machine. Obviously I knew cotton candy tasted good, but I didn't realize how cool the machines were until we loaded up on them here at Joymode.

Finally, what do you think will have the biggest impact on the technology industry in 2017?

Joe Fernandez: I don't think anyone can know right now of what the impact of a Trump administration on the tech industry will be... we'll have to wait and see.