Rapt Media Sets Up Shop In LA, After $3.1M Round

Rapt Media, a startup developing technology to help create interactive videos, said today that it is setting up an office in Los Angeles, in order to be closer to where brands, agencies, and production companies thrive. The startup said it raised $3.1M in a venture funding specifically for the move, which also calls for the company to open up an office in New York. The Colorado startup said the funding came from Boulder Ventures Ltd. The company did not say where in Los Angeles it intends to set up shop. Rapt Media offers up a tool to create clickable, interactive videos--which also link to marketing efforts and analytics. More information »