Perfect Market Gets $6.0M

Pasadena-based Perfect Market, a provider of software which enables monetization of long tail content of publishers such as newspapers, has raised $6.0M in a funding round, according to a recent regulatory filing by the firm. No details on the funding have been announced by the company. According to the filing, funding included new backer Mayfield Fund, along with prior investors Idealab, Rustic Canyon Partners, and Trinity Ventures and others. Perfect Market is a spinout of Idealab. The firm indicated in the filing that the new funding will go towards general corporate matters, as well as regular executive salaries. (Update: Perfect Market has announced the deal, and it appears Mayfield is not involved, although the Tribune Company is.) More information »